LG37LV355U 37 inch LED TV 1080p HD Ready Freeview

Featuring LED backlighting and 1080p resolution you can be assured of an impressive picture with the LG 37LV355U.

At the heart of the LG 37LV355U is a top quality LED screen. Backlit LED TVs produce a shaper, more detailed picture with greatly enhanced contrast. Take a look at the highly impressive contrast ratio of 3,000,000:1 and you'll see what we mean. The result is images that, when combined with 1080p Full HD definition, are so realistic you feel like you could reach into the picture. Improving the picture quality still further is LG's Intelligent Sensor. This automatically controls the brightness and colour of your TV, in response to the ambient lighting in the room. It not only gives you a superior picture quality but helps save power, too.

As usual, we would always recommend using a separate home cinema system or Soundbar with a TV like this, but if you do use the LG's built-in sound system you might be pleasantly surprised. Using an invisible speaker system with Clear Voice II and LG's Infinite Surround, the 37LV355U sounds crisp, precise and spacious. Furthermore, the 10w + 10w power output gives it enough drive to fill larger rooms, too.

In terms of connections, the 37LV355U comes with everything you need. Three HDMI sockets are fitted, with one mounted on the side for ease of access when connecting a smart phone, games console or camcorder. The 37LV355U also boasts a USB connection. This lets you watch digital media from your camera or phone and is even compatible with HD DivX. Added to this, you'll find SCART, component and a PC input that's ideal for turning the 37LV355U into a dual-use TV/monitor.

Thanks to its LED technology, the 37LV355U is just 35.4mm thick - around half the thickness of standard LCD TVs. Its smart, brushed-metal effect cabinet also gives this LG a classy, sophisticated style that's more appealing than some of its rivals.

If networking and 3D aren't for you but you do still want the highest quality picture and the best value, then the LG 37LV355U makes an ideal choice.